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The Indie Guide to Music, Marketing and Money

A few samples from Jaci Rae's latest smash hit
Order Goin' Till I'm Gone 3:07 Sample (Mark Irwin, James Nihan)
A Broken Wing 3:33 Sample (James House, Same Hogin, Phil Barnet)

Crazy 3:22 Sample (Willie Nelson)
Can't Push A River 3:29 Sample (Stephanie C. Brown/Lynn Langham)

Under The Rainbow 3:11 Sample (Ray Methvin, James Nihan)
Boots On Her Feet 2:47 Sample (Unknown)


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The Indie Guide To Music, Marketing and Money is the perfect resource if you're searching for indie / DIY success and / or want to start your own label. You'll learn the secrets to selling CDs, getting gigs and airplay and FINALLY scoring that record deal.

Want to start your own indie / DIY label? The Indie Guide is packed with information and important tools, including a legal contract for signing artists and strategies for setting up a business and getting a distribution deal. We'll point you to producers, musicians, graphic artists and other important partners who'll help you make it big and do it RIGHT.

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Have The Big Deals Gone South?

by Best Selling Author, Jaci Rae

In past headlines it read, “Ax may be hovering over Mariah Carey…recording giant ready to drop singer.”

Now wait a minute, didn’t Mariah Carey sell well over 50 million albums since 1990? (Strictly speaking in the dollar terms, that’s roughly 649 million dollars in album sales alone.) And wasn’t she one of the hottest acts in the past decade and in the exclusive Top Ten All Time Artist who have the most consecutive No. 1 hits?

Okay, so she’s not married to the head of Sony Records any more and who cares that she had an emotional breakdown (who wouldn’t with the kind of pressure she has to deal with – I think I’d like to have a breakdown now!) – She’s considered a liability? When her contract was reportedly worth an estimated 80 million dollars and trouble looming over an already unsteady economy, which has hit the music industry over the past several year in declining sales, especially since the tragic events that occurred on September 11th, it’s no wonder the “ax” would fall on those with huge salaries.

With sales from her first release on Virgin/EMI only reaching 400, 000 when it was released, this album has been a disappointment to record company execs as I am sure it was to Ms. Carey who has always been at the top of the charts until now. But doesn’t everyone have a bad hair day? Of course, but not to the tune (excuse the pun) of 25 million dollars which is what Ms. Carey was reportedly paid for the first release, “Glitter” on her old label. Now mind you, I would love to make that kind of money, and hats off to Ms. Carey’s people for negotiating that kind of deal, but the risk one takes in being the highest paid, is that you are usually the first one to go when times are tough.

While Ms. Carey might have had an easier time with her old label because of loyalty to her and the huge profits she has generated and still does for them, this brand new label had nothing but dollar signs and no loyalty to her financially. Hopefully, Alain Levy who replaced Ken Berry will be able to renegotiate Ms. Carey’s contract instead of letting her go.

This was and still is today definitely yet another wake up call in an already floundering industry. With Record Companies going down and out and hanging out their shingles right and left (DreamWorks being the latest). Executives being fired here, there and everywhere. Artists trying to duck for cover so they aren’t the next casualty; it’s a scary proposition being a musician. Okay, so it’s always been a scary proposition.

So I ponder…why are things so much worse then they used to be? Could it be that too much money is being paid at the top? Is there not enough promotion? Is there too much shifting and leveraging to get the best deal? Is the quality of the product not meeting the demands of the populace? Bingo! With the fragile state of this and so many other industries, 1 hit wonders mentality must go if the recording industry wants to not just survive, but thrive. (Ms. Carey does not fall into this category; other then they are trying to find the next Mariah Carey.) Quality, not quantity. The industry needs to stop the mass cookie cutter attitude by trying to produce the same acts with different people in them over and over again. It’s like eating the same meal at different restaurants night after night. Different chefs, the same recipe, but none of the meals were as good as the first taste you had at your favorite restaurant. If you keep churning out the same act with different faces, eventually the fans will get tired of the original acts also and stop buying even their product.

Change is a good thing and new acts come up all the time, but change is not good when it is constantly happening and no one knows which end is up. The industry needs some stability and consistency, not only in the ranks, but also with the artists. Too many artists are pulled off the shelves before they even get off the ground, leaving the listening audiences confused and disgruntled. The labels have forgotten the fans and is only worrying about paying their costly mortgages, thereby losing all loyalty from the paying public.

If the audience is not happy, they won’t buy the product. In addition, we seem to be seeing even in the bigger named artists, with only 1 song released off their albums to the listening public. Not many people want or can afford to buy an album for $11.98 with only 1 song they like on it anymore, even if they are loyal fans of the established artist. The general population is the ones who are suffering the most in this economy.

If there is little or no money coming in, then the day of the big contracts is gone. Some of the largest selling albums are ones with multiple songs on it that the listener likes. Take Shania Twain for example. Her albums are mega sellers with more then 1/2 the album on the singles charts at various times. Why are her albums huge? Because they are quality, and a great bargain. The buying populace wants a deal. The Record Industry seems to want to put out a little and expect to get a lot, and in doing so, they are losing the fan base in general. People are spending their money elsewhere.

They forgot that we are the fans and the fans have the buying power. Without the buying power, they lose their jobs, the big deals go away, and the labels go under. They need to stick with the artists once they have signed them, promote them, and if the first album doesn’t work, try another one and work harder with a different strategy. Forget trying to get another Mariah Carey, N-Sync, or Shania Twain.

Use the talent that is there and churn out more then a 1 hit wonder. Then the buying public will come back and the fan base will be there for hopefully years to come. Look at acts like the Beatles, Garth Brooks, Elvis Presley, ABBA and Barbara Streisand to name a few. These acts stir the general public, and very few people have not heard of them. They still sell records and when they do a concert, it’s sold out in a second. This is because of quality. They weren’t churned out and then spit out.

Let’s take ABBA for example. This is a group based in the 70’s, and they haven’t had a hit record in decades. They are also one of the biggest selling groups of all times, still selling albums today. Recently, they were offered a billion dollars to tour for one year. The turned it down (wish I could do that!). While that is a contradiction of what I said about those with the largest pay being cut first, it is in line with what I have been trying to say here all along - the bottom line is the fan base. If it’s not there, the money will not come in, and it can’t be there with a 1 hit wonder. Too much spending, and not enough quality product has caused the music industry to come crashing down to reality.

A little side note on Ms. Carey. I do wish all the success on her new CD (and it looks like she’s hitting the top). She certainly deserves it. She has worked hard and worked smart for the most part and has earned the right to a deal of the magnitude she received.

Jaci Rae Copyright 2007

Jaci Rae is the No. 1 Best Selling author of “The Indie Guide To Music, Marketing and Money” ISBN 978-0-9746229-4-1 and “Winning Points with the Woman in Your Life One Touchdown at a Time.”

Jaci also hosts the popular “Jaci Rae Show, ” heard live around the world. With top music executives that share insiders information such as: Thom King (former VP of Clear Channel who now tells it like it is and works in getting sponsors for artists), Mike Corbet (former A&R for Mariah Carey, et.), Peter Visvardis former Director of A&R for Sony Records, Harvey Cooper former VP of RCA Records, Jordan Keller legal counsel for The Backstreet Boys, etc.

To gain valuable career advice, tune in every Thursday night at 8 PM PST, by going to: www.jacirae.com and clicking on the weekly show link to find out who's on and how to tune in. Guests can email their questions live.

Dubbed by the media as "Racy Jaci" because of her quick wit and "The Rae of Hope, " for her powerful insight, please make sure to check her out at: http://www.jacirae.com

Learn all the inside tips and techniques you need to get your music played. Order The Indie Guide To Music, Marketing and Money

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Can't Push A River

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Song Title Time (Song Credits)

Goin' Till I'm Gone 3:07 Sample (Mark Irwin, James Nihan)
A Broken Wing 3:33 Sample (James House, Same Hogin, Phil Barnet)
Don't Think Twice 2:40 Sample (Bob Dylan)
Where I Used To Have A Heart 3:55 Sample (Craig Bickhardt)
Lost In Texas 3:48 Sample (Nelda Sisk/Deborah Berwyn/Gregory Delang)

Crazy 3:22 Sample (Willie Nelson)
Can't Push A River 3:29 Sample (Stephanie C. Brown/Lynn Langham)
Something's Going To Happen 3:28 Sample (Nelda Sisk/George Sisk )
Under The Rainbow 3:11 Sample (Ray Methvin, James Nihan)
Boots On Her Feet 2:47 Sample (Unknown)
Completely 3:42 Sample (Jennifer Day, Liz Hengber, Tommy Lee James)
When The Time Comes 4:29 Sample (David Kavich)

Home | Bio | Jaci's Music | Jaci's Books | Winning Points Book | The Indie Guide Book | Reviews | Tour | Newsroom | Jaci's weekly radio show | Fan Club/Guest Book | Contact Jaci | Favorite Links

 

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  • Finding Musicians, photographers, studios, producers, managers and more...
  • And much much more! Read sections of the book throughout this page!

    What is The Indie Guide to Music, Marketing and Money? It's a beautiful, 8 x 11 199 page softbound book plus the free Indie Contact Guide e-book which will be delivered via email as soon as you purchase The Indie Guide to Music Marketing and Money!

    The Indie Contact Guide is 8 x 11 122 pages and thousands of contacts. That's 321 pages of career help.

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    The Indie Guide to Music, Marketing and Money

    Is the World's Most trusted Indie Music Resource!

    The Indie Guide to Music, Marketing and Money is a book designed to help the indie artist navigate through the shark infested waters of the music business.  While most artists concentrate solely on the creative aspects of their career, they typically are unaware and/or unprepared for the business and marketing side of show business.

    In the highly competitive world of the music industry, it is never wise to sail alone.  Equipping yourself with the necessary resources can ensure safe passage through the often rough waters of show business, and lead the aspiring musician straight to musical success.

    Putting on a show is important; learning the business is imperative.  This book will provide the struggling artist with everything they need to pilot and navigate their own course towards musical victory without American Idol, Nashville Star or other reality based shows. 

    The Indie Guide to Music, Marketing and Money

     


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    The Indie Guide to Music, Marketing and Money is by No. 1 Best Selling Amazon and Barnes and Noble author Jaci Rae. It is THE industry's most reliable, must-read music resource for making it in the music industry as an indie artist today.

    With advice from some of the top entertainment lawyers, well known indie advocates such as well known entertainment attorney, G. Miller Hogan III; Thom King former VP of Clear Channel; Eric De Fontenay founder of musicdish.net, mi2n and taggin and more.

    Trusted and respected by some of the biggest and most successful indie / DIY musicians in the world, The Indie Guide to Music, Marketing and Money, is the only indie / DIY resource guide you will ever need!

    Your purchase also comes with The Indie Guide to Music, Marketing and Money Contact Information. This guide is a complete, current database of who's who in music and entertainment. We constantly check and update our sources to ensure you have the most current and up-to-date email address, phone numbers, mailing addresses, etc!

    Now, YOU have direct contact with the people who make it happen!

    With all the A&R record label contact information, venues, conferences, booking agency's, management, film and television music directors, record pool directors and more!

    Stand out in the crowd of music artists and make the money you deserve! Sell more CDs, get more gigs, airplay and get noticed by labels or start your own!

    The Indie Guide to Music, Marketing and Money is loaded with proven techniques that guide you every step of the way.

    A Few Music Industry Contacts To Help You (like the ones you will find in The Indie Contact Guide)

    This is only a Very small sampling taken from The Indie Guide.  It’s not meant to be a complete listing.

    REVIEWERS

    http://www.muzikreviews.com
    http://www.billboard.com/billboard/index.jsp
    http://www.cmj.com/

    MUSIC INDUSTRY CONTACTS

    http://www.artistdirect.com/
    http://www.musicianassist.com

    COLLEGE RADIO STATIONS
    PD = PROGRAM DIRECTOR MD = MUSIC DIRECTOR
    Note: We have not included PDs and MDs in the College section because of the vast amount each college has for each style of music. Please be sure to call them to verify which department head your music goes to.

    ALABAMA

    Auburn University
    WEGL 91.1 FM
    116 Foy Union Bldg.
    Auburn, AL 36849
    334-844-4114
    334-844-4118
    wegl@auburn.edu
    http://wegl.auburn.edu
    genres: Alt, Underground, Jazz, Blues, World, CCM

    Jacksonville State
    WLJS 91.9 FM
    700 Pelham Rd. N
    Jacksonville, AL 36265
    256-782-5572
    256-782-5645
    radio92@hotrnail.com

    RECORD LABELS

    Interscope - Geffen – A&M part of Universal Blanket
    2220 Colorado Ave.
    Santa Monica, CA 90404
    310-865-1000
    310-865-6270
    www.amrecords.com
    contact: Ron Fair, President 310-865-6272
    contact: A&R 888-181-777-1000 Universal Music
    They are no longer allowed to give out A&R personnel information.
    genres: They accept all music

    MANAGERS

    Avenue Management Group
    276 5th Ave., Ste. 507
    New York, NY 10001
    646-424-1600
    646-424-1680
    thewolf191@aol.com
    contact: Bruce Garfield ext 2
    contact: Peter Durando ext 1
    contact: Glenn Stone ext 3

    The Indie Guide to Music, Marketing and Money is the World's Most trusted Indie Music Resource!

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    FILM AND TELEVISION CONTACTS

    lml Trax
    125 5th Ave., Ste. 4N
    New York, NY 10003
    212-673-5200
    212-539-0290
    info@lm1.com
    www.1m1.com
    contact: Linda Cohen

    Alr-Edel Associates
    18 Rodmarton St.
    London, England WI U 8BJ UK
    44 207 4866466
    air-edel@air-edel.co.uk
    www.air-edel.co.uk
    contact: Matt Biffa

    BOOKING AGENCIES

    Artist Representation & Management
    1257 Arcade St
    Saint Paul, MN 55106
    651-483-8754
    651-776-6338
    www.armentertainment.com
    contact: John Domagall
    jd@armentertainment.com
    genres: Rock, Country, Blues

    CONFERENCES

    Canadian Music Week
    5355 Vail Ct
    Mississauga, ON L5M 6G9 Canada
    905-858-4747
    905-858-4848
    info@cmw.ne
    ndixon@cmw.net
    www.cmw.net
    contact: Neill Dixon
    genres: All styles

    TOP MUSIC PRODUCERS

    Andre Young / Dr. Dre Aftermath
    2220 these are in the book, we cannot list them here
    Santa Monica CA, 90404
    310 the rest of the # is in the book, we cannot list it here
    310 these are in the book, we cannot list them here
    credits: Dr. Dre, Ice Cube Eminem, Snoop Dogg, Nas

    RECORD POOLS

    4 STAR RECORD POOL
    Timothy Butler (DJ Jazzy T) - Pool Director
    5291 Mohican Way
    Antioch, CA 94531 USA
    925-754-6840
    925-754-6841
    tbutler@4starrecordpool.com
    www.4starrecordpool.com
    60 DJ Members
    Music Formats: URBAN Music and DANCE Music
    Service Allotment Requirements: 60 on 12" Record For URBAN
    Service Allotment Requirements: 20 on 12" Record For DANCE

     

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    Jaci Rae has been in your shoes. She too, was once a "hopeful" indie / DIY musician and struggling artist!

    It took her years to make the right contacts and find her way to the top. Today, she's a Golden Music Awards Female Vocalist of the Year Nashville, TN and recipient of the prestigious Levi Strauss Award. Jaci Rae can make the journey to success much, much shorter for aspiring artists like you.

    Looking for the illusive record deal? Fed up with your CDs coming back "returned to sender"... unopened? Find out the how to put out a demo that makes them stop and listen.

    "Jaci Rae has lived the dream but it did not happen overnight. Her book The Indie Guide To Music, Marketing and Money tells you how she did it, one step at a time."

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    The Indie Guide PhotoOrder Today and Be on Your Way to Indie / DIY Mega Success!

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    "WOW! WOW! Can I say it again? The Indie Guide to Music, Marketing and Money is just what I have been looking for all along! To top that off, she has offered wonderful and invaluable free information on her site. So I wanted to say THANK YOU! Your information in the book has helped me further my career and make wise business choices as well as those incredible marketing ideas! Thank you!"

    -- Justin Timestin, Punk-it out!

    "I was struggling to find my way in the music industry and let me tell you I was having a really hard time as an indie artist! I stumbled across The Indie Guide to Music, Marketing and Money by Jaci Rae and what a difference! Jaci Rae tells it like it is and helped me learn not only how to market my music more effectively, but how to run my own business from the ground up. Thanks to Jaci and The Indie Guide to Music, Marketing and Money I have changed my strategy and I am getting bookings across America."

    -- Cameron Beach, Trenton, NJ

    "WORD TO THE WISE: I wanted to tell everyone how helpful Jaci Rae's The Indie Guide to Music, Marketing and Money has been to my partner and me. With her help we have not only gotten college bookings, radio and Internet airplay, but also the number nine spot in the CMJ."

    -- Reginald Owens, Kymbuloo Publishing

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