How to Make a Great CD - Demo
by No. 1 Best Selling Author, Jaci Rae
http://www.jacirae.com
Because you may not have face-to-face contact with potential fans or music industry executives, a CD or CD demo must tell a unique story about you and your music. Learn how to make a lasting impression that will have them tuning in instead of turning you off.
A great CD / CD demo can mean the difference between getting the job and not working. Here are a few tips on how to make an excellent CD that will impress them.
Back in the day, there were full-length CDs and CD demos. A full-length CD was usually put up for sale, while a CD demo, which was usually three to four songs in length, was used for marketing purposes. In today's digital world, recording a partial CD (previously known as a CD demo) is easy and cost effective; therefore, a traditional CD demo has become obsolete.
A great CD is your calling card to the world. Because in many cases you may not have face-to-face contact with potential fans and music industry executives, it's important that your calling card tell a wonderful and unique story about your music.
Things to remember when making your CD / Demo
The Music
If you wrote the words and music, protect your intellectual property by applying for a copyright. If you didn't write the words and music, contact the publisher or writers of the song in order to obtain mechanical licensing for your project.
Recording Studios
Research recording studios in your area to find one that works for your needs and budget. Many studios have different discounted rates. E.g., if you book your recording session for an entire weekend in 12-hour blocks, the studio offers a price break. Be sure to ask the studio manager permission to drop by during the same time of day you want to book your session. Listen for any sounds, such as loud music from a club next door, which might interfere with your recording session despite soundproof booths.
Time is Money
It's important to remember that studio time can become expensive. Be prepared before you go into the recording studio. Have your music charted for each player prior to your recording session. If you can't chart music, hire someone who can. Find out if the musicians in your session can read a Nashville Chart (a.k.a The Nashville Number System developed in the 1950's). If they can, only have one chart made. Make Xerox copies for everyone else. You will need to have a special chart made for the drummer.
Stage vs. Studio Musician
When a musician is on stage, they may be able to bring the house down by delivering a high-octane performance. However, the same musician may not have the correct technique to be a studio musician. Clanging pedals and whizzing strings do not translate well in a recording studio. While some musicians can perform well in both mediums, many cannot. A studio musician must be very exact in the use of their instrument, avoiding all extraneous sounds.
Using a Producer
A good producer will not only move your recording along, keeping it on budget, but also can make or break a song. Additionally, some producers will double up as an engineer, but only charge one fee for both work hats.
Finalizing Your Recording
You've done your homework, finished recording and now it's time to finalize the mix. Take a day or two and step away from the recording before you listen to it again. This will give you a fresh set of ears. Once you've distanced yourself from the recording, listen to the "final" mix on your car stereo, iPod and the worst boom box you can find.
Most people will be listening to your recording on their iPod's and boom boxes. If your recording sounds good on sound systems that aren't perfect, your job is nearly done. If the recording sounds bad, it's time to talk to your producer and band mates to figure out what should be done to make the recording better.
Mastering
A good mastering job can really make a difference in the sound of your recording. Use someone who knows what they are doing. Get references.
Pressing a CD vs. Digital Distribution
If your goal is to have CDs to sell at your shows and on your website, you might want to use a professional disc manufacturer. Low-end costs can range $0.39 to $2.00 a CD depending on the amount you press. It is possible to press the CDs using your own printer and computer, but the quality won't be as high and the labels have a tendency to peel off. Additionally, the cost of ink may raise the cost of each CD printed.
If you decide to go the digital route, after the recording has been mixed and mastered, convert your file to MP3, MP4 or .wav.
Whichever route you choose, make sure your project is graphically pleasing on top of sonically superior. The cover (digital or paper) is the first thing a consumer or music professional views. Make an impression by having a cover that impresses.
Note: Not all music industry personnel and music reviewers will accept a digital press pack. You might consider a short disc run to fill their needs. When you press your CDs, make sure you have all contact information directly on the CD. Jackets usually become separated from the actual CD and if they can't reach you easily, you may have lost your chance.
One last thing to think about: If your goal is to impress music industry personnel, you have 10 seconds to make an impact on them before they skip over to the next piece of music. In days gone by, music industry personnel said they listened to a piece of music for 15 - 30 seconds. However, today many say they give the music 10 seconds before they turn it off.
Jaci Rae Copyright
Jaci Rae's grit and determination brought her from a poor childhood to a successful singer and performer who tours around the world. She is the recipient of the "Female Vocalist of the Year" award at the Golden Music Awards in Nashville, as well as a Barnes and Noble and Amazon No. 1 Best seller.
Jaci is the dating coach for igniteromance.com, on the dating team of Savvymiss.com, the relationship expert for lovingyou.com and is a relationship advisor for loveisgreat.com and singlescafe.net.
She is the author of The Indie Guide to Music, Marketing and Money, as well as Winning Points With The Woman In Your Life One Touchdown, Shop for a Day with Jaci Rae and Collista's Search for the True Meaning of Christmas.
Jaci spends her spare time working on her music, writing and hanging out with family and friends. For more information, go to http://www.jacirae.com http://www.christmaswithlove.com or http://www.winningromance.com
About.com Dating Guide lists Jaci's book, Winning Points With The Woman In Your Life One Touchdown At A Time in the top six of all time dating / relationship books.
http://dating.about.com/od/datingadvice/ss/RelateBooks_6.htm
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Goin' Till I'm Gone 3:07 Sample (Mark Irwin, James Nihan)
A Broken Wing 3:33 Sample (James House, Same Hogin, Phil Barnet)
Don't Think Twice 2:40 Sample (Bob Dylan)
Where I Used To Have A Heart 3:55 Sample (Craig Bickhardt)
Lost In Texas 3:48 Sample (Nelda Sisk/Deborah Berwyn/Gregory Delang)
Crazy 3:22 Sample (Willie Nelson)
Can't Push A River 3:29 Sample (Stephanie C. Brown/Lynn Langham)
Something's Going To Happen 3:28 Sample (Nelda Sisk/George Sisk )
Under The Rainbow 3:11 Sample (Ray Methvin, James Nihan)
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Completely 3:42 Sample (Jennifer Day, Liz Hengber, Tommy Lee James)
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"Jaci Rae is a one-women power house. She's had great success as an author, musician, radio show host and more. In her Book "The Indie Guide to Music, Marketing and Money" she reveals everything she's learned in her colorful career - from recording and running a music business to publicity, promotion and sales.
A great primer on the music biz from an insider who has been there and done it on her own terms!" - Bob Baker, author of "Guerrilla Music Marketing Handbook" www.musicmarketingbooks.com
"Jaci Rae is a one-women power house. She's had great success as an author, musician, radio show host and more. In her Book "The Indie Guide to Music, Marketing and Money" she reveals everything she's learned in her colorful career - from recording and running a music business to publicity, promotion and sales.
A great primer on the music biz from an insider who has been there and done it on her own terms!"
Bob Baker, author of "Guerrilla Music Marketing Handbook"
www.musicmarketingbooks.com"
www.musicmarketingbooks.com
"If a tree falls in the forest and no one is there to hear it, did it make a sound? If you make music and nobody hears it, did it make a difference? So you love to make music.
If that music is made out of inspiration, then it's going to move others. But to get your music
to others you need a plan.
I've been successful in
the music business for 40 years, and I can tell you
that Jaci's book The Indie Guide To Music, Marketing and Money gives you that plan.
You won't need to figure it out by trial and error.
Now it's up to you to follow that plan and successfully
spread your music."
Dennis
Marcellino
Of Sly & The Family Stone, The Elvin
Bishop Group, and The Tokens. www.DennisMarcellino.com
The Indie Guide to Music, Marketing
and Money is the World's Most trusted Indie Music Resource!

"I might have to eat my words about no one is going to come along with a magic wand...you come awfully close!! Boy do I wish I had half that information 20 years ago! What a gift you are giving so many up-and-coming musicians. I might even try to pursue my career again!"
Elisabeth Carlisle - Former A&M artist www.glacierrecords.com
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The Indie Guide to Music, Marketing and Money is a book designed to help the indie artist navigate through the shark infested waters of the music business. While most artists concentrate solely on the creative aspects of their career, they typically are unaware and/or unprepared for the business and marketing side of show business.
In the highly competitive world of the music industry, it is never wise to sail alone. Equipping yourself with the necessary resources can ensure safe passage through the often rough waters of show business, and lead the aspiring musician straight to musical success.
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